The solution attracted several retailers, food brokers (large and small), and then a large household-name manufacturer told Robert they wanted the solution. But, they were not about to use a tool called "Broker's Partner". Wanting to remain industry-neutral, the company was renamed "Computer Resource Center," and did business as CRC for many years.
CRC grew to a company that helps over 800 companies, 140,000 field workers, and over 300,000 retail locations across the globe. Additionally, CRC's employee base became global also as CRC is and continues to be a pioneer in harnessing the power of a remote workforce. In the computer industry, that's called "eating your own dog food," and we at CRC use our own tools and processes wherever possible to ensure that we all understand our clients' experience.
As business thinking matured, it became evident to CRC management that we'd been coaching our clients to "live" in those "Broker's Partner" roots of accountability and direction, in other words clarity. But every morning when we woke up to execute our mission in search of our vision, it became apparent that the CRC name wasn't providing clarity to our employees or to the Supply Chain. Only by providing clarity to workers -- especially remote workers -- can we expect to realize our vision (and more importantly the vision of our clients.) And only by providing clarity to our clients and perspective clients can we help the largest number of people in the most efficient way.
And so we became Every Store Perfect. It's the shorthand version of our mission, our vision, our values, and our mantra. It's what we (all of us: ESP, our clients, and their customers) are ultimately held accountable to. We strive for perfection every single day. It's who we are. It's what we do. And we'd like to do it for you.